About us


Our aim is to offer timeless pieces, of the highest quality, for fair prices. The horology has drastically changed the past decade, and we would like to take part in this new era by offering direct-to-consumer sales.

We remove the traditional industry margin, which allows us to offer far better prices. We don’t have our own retail structure, but this doesn’t mean that we are unreachable. By doing only direct distribution and reducing our overhead, we can be more accessible through social media.

We are in touch with our customers every day online. You are more than welcome to stop by and say “Hi” on our social media if you have any questions; we will be available at any time to help you.


We want to be transparent about our production, and avoid contributing to the ambiguity that has been the bane of the horology industry for over 20 years. We manufacture and assemble in three different regions:

  • In Japan for the production of the majority of our components
  • In Hong Kong for the assembly and adjustment of our watches 
  • In Italy and Vietnam for the production of our watches straps and accessories line 

Once the various components are manufactured, we send them to our atelier in Hong Kong, China to be assembled and adjusted. We are proud to partner with some of the best manufacturers in horology and to provide the best quality on the market at this price range.